Remarketing vs. Retargeting: The Complete Rundown
Understand the difference between remarketing and retargeting. Learn when to use each strategy and how to maximize your ad spend for better conversions.
Blog
Deep-dives on UTM parameters, analytics strategy, and campaign tracking.
What Is Retargeting, And Why Should I Use It?
What is retargeting and why should you use it? Learn the fundamentals of retargeting ads, how they work, and why they are essential for conversion optimization.
Email Marketing Benchmarks: A Comprehensive Guide
A comprehensive guide to email marketing benchmarks. Learn key metrics, industry standards, and how to measure your email campaign performance effectively.
Google Campaign URL Builder and the Best UTM Builder Alternatives
Google's free UTM builder makes one correct link at a time and remembers nothing. What it does, where it stops, and which alternatives fill each gap.
Email Tracking: How Does It Work?
Learn how email tracking works, from open rates to click tracking. Understand the technology behind email analytics and how to use it for better campaigns.
Guess No More - How to Track Link Clicks in an Email Campaign
Stop guessing and start tracking link clicks in your email campaigns. Learn proven methods to monitor email engagement and optimize your marketing.
How to Shorten a LinkedIn URL – and Other Social Applications
URL shorteners are essential on social media sites. Learn how to shorten LinkedIn links (as well as other social channels) to improve your conversions!
The Best URL Shorteners for Marketing Teams
Bitly, Rebrandly, Short.io, Dub and 11 more URL shorteners compared on what marketing teams need: domains you own, editable destinations, UTMs, caching.
Vanity/Custom URLs – How to Get One & Why It’s Important
What is a vanity (or custom) URL and how can you create one? Find out why they're important and start coming up with ideas of your own!
How to Utilize Google Analytics to Effectively Track Your Campaigns
Learn how to effectively use Google Anlytics to track your campaigns as well as set up goals to improve your marketing efforts!
All About UTM Parameters (Infographic)
UTM Parameters are tools you can utilize to create effective marketing campaigns. Learn about each one and how to use it to your advantage!
utm_source, utm_medium and utm_campaign: Values and GA4 Channels
utm_source names who sent the click, utm_medium the kind of traffic, utm_campaign the effort. Normal values, examples, and the GA4 channel each pair lands in.