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B2B SaaSGoverned

ABM Account-Based

Tiered account-based programs: account tier, target persona, program type, and funnel stage in one scheme.

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The naming scheme, in practice

Your team picks from approved values and the model assembles the rest. Every link comes out consistent and parseable, so your analytics group by these dimensions instead of guessing.

Build governed links like these
Sample campaign values
webinar-tier_1-mofu-q2-emea
direct_mail-tier_1-bofu-q3-na
content_syndication-tier_2-tofu-q2-apac
Live demo

Try this model live

Build a real governed link in this exact model. Pick from approved values and watch the tagged URL assemble. Nothing is saved.

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Dimensions you track

ChannelCampaign nameFunnel stageAudienceRegion

Channels it covers

CPCPaid socialEmailDisplayEventWebinarDirect mail

Who it's for

  • B2B teams running tiered ABM programs
  • Demand-gen and field teams slicing spend by account tier and program
  • Orgs that report pipeline by target persona and region

Not the right fit if

  • B2C or ecommerce teams
  • Small teams without an account-based motion

More B2B SaaS templates

Governed

B2B Demand-Gen Standard

Positional names with dependency rules: medium filters source, funnel stage built in.

Standardizing

Events and Field Marketing

Tag webinars, conferences, and booths, with a short link and QR code wired in for offline-to-online.

Make "ABM Account-Based" your own

Copy this model into your account, adjust the fields and picklists to fit your team, and start building governed links today. No credit card required.

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